Friday, October 15, 2010

Post It.

Ruben Toledo 100 Postcards For Louis Vuitton City Guide, $125. Available Oct. 15 at Louis Vuitton.
Before email and instant messaging, when travellers wanted to send word of their adventures back home they had to write a postcard.

With the launch of his new 100-postcards-from-100-cities box set, artist and fashion illustrator Ruben Toledo wants you to find a quiet café and rediscover the joy of putting pen to paper.

The vividly coloured iconic scenes on each card were selected from pages of Louis Vuitton’s City Guides, which Toledo has been illuminating since 1998.

Now that the postcards are taken care of, all that’s missing is the round-the-world ticket and a set of monogrammed luggage.


Words and some images originally published in The Toronto Star (thestar.com), October 12, 2010. Written by me!
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