There’s an interesting shopping trend taking place across the pond: the merging of e-commerce and fashion journalism.
First, London’s The Daily Mail created Femail, an online boutique filled with frocks from their fashion features. In early September, The Daily Telegraph revamped its fashion and beauty website (fashion.telegraph.co.uk) with the same philosophy.
Bye, bye, shop browsing. Hello, browser shopping!
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| Like Hilary Alexander's style picks? |
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| Well, she likes this dress, and you can buy it right from the website. |
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